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Privacy Policy

1. Introduction

 

Advanced Drainage & Flood Prevention Ltd ('we', 'us', or 'our') is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.advanceddrainage.co.uk or engage our drainage and flood prevention services.


We are the data controller responsible for your personal data and are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website.

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2. Who We Are

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Company Name: Advanced Drainage & Flood Prevention Ltd

Registered Address: 2 Weaver Walk, Vista Apartments, Wembley Park, HA9 0GY, London

Email: info@advanceddrainage.co.uk

Telephone: +44 7378 967776

Website: www.advanceddrainage.co.uk

 

 

3. Information We Collect

 

3.1 Information You Provide Directly
 

We may collect the following personal information when you contact us, request a quote, or use our services:
 

  • Full name

  • Email address

  • Telephone number

  • Details of the drainage or flood prevention issue you require assistance with

  • Any other information you choose to provide in correspondence
     

3.2 Information Collected Automatically
 

When you visit our website, we may automatically collect certain technical information, including:
 

  • IP address and browser type

  • Pages visited and time spent on the website

  • Referring to the website or source

  • Device and operating system information
     

This information is typically collected through cookies and similar tracking technologies. 

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4. How We Use Your Information

 

We use the personal information we collect for the following purposes:

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  • To respond to your enquiries and provide quotations for our services

  • To arrange and carry out drainage repairs, installations, and flood prevention work

  • To process payments and manage our business relationship with you

  • To send you service updates, appointment reminders, or follow-up communications

  • To comply with our legal obligations

  • To improve our website and services

  • To detect and prevent fraud or other unlawful activities

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5. Legal Basis for Processing
 

Under the UK GDPR, we rely on the following legal bases to process your personal data:
 

  • Contract: Processing is necessary to enter into or perform a contract with you for drainage or flood prevention services.

  • Legitimate Interests: We may process data to operate and improve our business, provided your interests do not override ours.

  • Legal Obligation: We may process data where required by law, such as for tax, health and safety, or regulatory compliance.

  • Consent: Where we rely on consent (e.g., marketing communications), you may withdraw it at any time.

     

6. Sharing Your Information
 

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:
 

  • Service Providers: Trusted third-party contractors or suppliers who assist us in delivering our services (e.g., subcontractors, material suppliers), bound by confidentiality obligations.

  • Legal Compliance: When required by law, regulation, court order, or government authority.

  • Business Transfer: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the relevant party.

  • Professional Advisors: Accountants, solicitors, and insurers as necessary for the running of our business.
     

All third parties with whom we share data are required to handle it in compliance with applicable data protection laws.

 

7. Data Retention
 

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

In general:
 

  • Customer and project records are retained for a minimum of six years following completion of work, in line with contractual and tax obligations.

  • Enquiry or contact records where no contract results are typically retained for up to 12 months.

  • Website usage data (via cookies) is retained in accordance with our cookie settings.
     

When data is no longer required, it is securely deleted or anonymised.

 

8. Cookies
 

Our website may use cookies and similar technologies to enhance your browsing experience and collect analytical data. Cookies are small text files stored on your device. We may use the following types of cookies:
 

  • Essential Cookies: Required for the website to function correctly.

  • Analytical Cookies: Help us understand how visitors use the site (e.g., via Google Analytics or Wix Analytics).

  • Preference Cookies: Remember your settings and preferences.
     

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies.

 

9. Your Rights
 

Under UK data protection law, you have the following rights in relation to your personal data:
 

  • Right of Access: You may request a copy of the personal data we hold about you.

  • Right to Rectification: You may ask us to correct inaccurate or incomplete data.

  • Right to Erasure: You may request that we delete your personal data in certain circumstances.

  • Right to Restrict Processing: You may ask us to restrict how we use your data.

  • Right to Data Portability: You may request your data in a structured, machine-readable format.

  • Right to Object: You may object to processing based on legitimate interests or for direct marketing.

  • Rights Related to Automated Decision-Making: You have rights where decisions are made about you solely by automated means.
     

To exercise any of these rights, please contact us using the details in Section 2. We will respond within one month of receiving your request. There is no fee for making a request, unless it is manifestly unfounded or excessive.

 

10. Data Security
 

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include secure data storage, restricted access controls, and appropriate staff training.
 

However, please be aware that no method of internet transmission or electronic storage is entirely secure. While we strive to protect your personal data, we cannot guarantee its absolute security.

 

11. Third-Party Links
 

Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies independently.

 

12. Children's Privacy
 

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us, and we will take steps to delete it.

 

13. Changes to This Privacy Policy
 

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with the revised date at the top of this document. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.

 

14. Complaints
 

If you have concerns about how we handle your personal data, please contact us in the first instance using the details in Section 2. We will endeavour to resolve any issue promptly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
 

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